FAQ
Can Reddit Scout Monitor Specific Subreddits?
Quick Answer
Yes — Reddit Scout Pro supports three subreddit targeting modes per keyword: monitor <strong>all of Reddit</strong> (default, broadest coverage), restrict to an <strong>include list</strong> of specific subreddits (sharpest signal), or use an <strong>exclude list</strong> to filter out noisy communities while keeping global reach. Targeting can be set per-keyword, so you can run brand-name monitoring globally while restricting buyer-intent phrases like "best monitoring tool" to industry-relevant subreddits.
- Three targeting modes per keyword: global (all of Reddit), include list (specific subreddits only), or exclude list (everywhere except certain subreddits).
- Per-keyword targeting lets you mix strategies — brand mentions monitored globally, buyer-intent phrases restricted to industry subreddits like r/SaaS, r/startups, r/marketing.
- Recommended discovery flow: monitor a keyword globally for a week, review which subreddits drove the most relevant matches, then switch to an include list targeting just those communities.
- Subreddit analytics in the dashboard surface volume and intent score by subreddit, helping you find new high-value communities you weren't monitoring.
By PlugMonkey Team, Editorial
Three Monitoring Modes
Reddit Scout Pro offers three subreddit monitoring modes that you can configure per keyword or apply globally.
- All of Reddit (global) — Monitors every subreddit for your keywords. Broadest coverage but may include irrelevant matches from unrelated communities. Best for brand name monitoring where every mention matters regardless of where it appears.
- Include list (targeted) — Only monitors the subreddits you specify. Best for problem keywords and buyer intent phrases where you know which communities your audience uses.
- Exclude list (filtered) — Monitors all of Reddit except specific subreddits you block. Best when most subreddits are relevant but a few generate noise (e.g., meme subreddits or unrelated communities that use the same terminology).
How to Find the Right Subreddits to Monitor
Choosing the right subreddits is as important as choosing the right keywords. Here are strategies for identifying high-value communities.
- Search Reddit directly — Use Reddit's search to find where your topic is discussed. Note which subreddits appear most frequently in results.
- Check competitor presence — See where competitors are mentioned or where their users post. These are your target communities.
- Subreddit directories — Browse related subreddits listed in each community's sidebar for discovery
- Start broad, then narrow — Begin with global monitoring for a week, then review which subreddits generate the most relevant results. Add those to your include list and switch to targeted mode.
- Industry-specific communities — For B2B products, subreddits like r/SaaS, r/startups, r/Entrepreneur, r/smallbusiness, and r/marketing are common high-value targets
Per-Keyword Subreddit Targeting
The most powerful approach is assigning different subreddit targets to different keywords. This lets you cast a wide net for brand mentions while keeping problem-keyword monitoring tightly focused. For example, you might monitor your brand name across all of Reddit (since brand mentions anywhere are relevant) but restrict "best monitoring tool" to r/SaaS, r/startups, and r/marketing (since that phrase in a gaming subreddit is irrelevant to your business). See the full setup guide for step-by-step configuration.
Subreddit Analytics
Reddit Scout Pro's dashboard shows which subreddits generate the most keyword matches. Over time, this data reveals where your audience and competitors are most active.
- Mention volume by subreddit — See which communities discuss your keywords most frequently
- Intent distribution by subreddit — Some subreddits may generate more high-intent mentions than others. A subreddit with fewer total mentions but higher average intent scores may be more valuable.
- Trending subreddits — Identify communities where discussion of your topic is increasing
- Cross-subreddit patterns — Discover new relevant subreddits you were not monitoring by reviewing where secondary keyword matches appear
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Sources & Further Reading
- Reddit Data API Terms — official rules governing programmatic access to subreddit content — Reddit, Inc. (accessed May 22, 2026)
- Reddit API documentation — endpoints used for subreddit-scoped keyword scans — Reddit (accessed May 22, 2026)
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