FAQ
Can Reddit Scout Pro Track Competitor Keywords?
Quick Answer
Yes — competitor keywords are tracked the same way as any other keyword. Add competitor brand names, product names, common misspellings, and tied-to-competitor problem phrases ("too expensive", "alternative to X") to your monitored list. Reddit Scout Pro classifies each match with an intent score and category — <strong>Solution Request</strong>, <strong>Pain Point</strong>, and <strong>Comparison</strong> are the categories that surface real switching opportunities, not just brand chatter.
- Competitor keywords are tracked exactly like your own brand keywords — add their brand names, product names, common misspellings, and tied-to-competitor problem phrases.
- Intent scoring (0–100) plus six intent categories help you filter brand chatter from switching signals — focus on Solution Request, Pain Point, and Comparison categories for sales-ready mentions.
- CSV export (Pro) lets you funnel competitor mentions into your CRM, build sentiment trend reports, or share insights with product and marketing teams.
- Free tier allows 3 keywords total — enough to test, but most users need Pro (unlimited keywords) to track both their own brand and competitors.
By PlugMonkey Team, Editorial
Why Monitor Competitors on Reddit
Reddit is one of the few platforms where people give brutally honest opinions about products. Unlike review sites where companies can influence ratings, Reddit discussions are community-driven and unfiltered. When someone complains about a competitor on Reddit, that is a genuine pain point — and potentially a sales opportunity for you. Monitoring competitor keywords lets you track product sentiment, identify feature gaps, discover switching triggers, and find conversations where people are actively looking for alternatives. See our guide on using Reddit as a competitive intelligence engine for a deeper strategy overview.
Setting Up Competitor Keywords
To track competitors, add their brand and product names as monitored keywords in Reddit Scout Pro. Be thorough — people misspell brand names, use abbreviations, and reference products in unexpected ways.
- Brand names — The competitor's company name and product name (e.g., "Brandwatch", "Mention.com")
- Common misspellings — Frequent typos and alternate spellings users make
- Abbreviations and nicknames — Short forms the community uses (e.g., "GS" for GummySearch)
- Problem phrases — Complaints tied to competitor limitations (e.g., "too expensive for Reddit monitoring")
Using Intent Scoring to Filter Noise
Not every mention of a competitor is useful. Someone casually naming a tool in a list is different from someone asking for alternatives because of a specific frustration. Reddit Scout Pro's 0-100 intent scoring and 6 intent categories help you filter the noise. Focus on mentions categorized as Solution Request (someone looking for alternatives), Pain Point (someone frustrated with the competitor), or Comparison (someone weighing options). These are the highest-value conversations for competitive intelligence. See How Accurate Is Reddit Scout Pro's Intent Scoring? for details on how scoring works.
Exporting Competitor Mentions
With a Pro subscription, you can export all captured competitor mentions to CSV for further analysis. This is useful for building competitive analysis reports, tracking sentiment trends over time, feeding data into your CRM, or sharing insights with your product and marketing teams. The export includes the post or comment text, subreddit, intent category, intent score, URL, and timestamp.
Free vs Pro Keyword Limits
The free tier of Reddit Scout Pro allows up to 3 monitored keywords with basic intent categorization and 25 matches per scan. If you are tracking both your own brand and competitors, you will likely need more than 3 keywords. The Pro tier unlocks unlimited keywords, full intent scoring, advanced filtering, CSV export, and desktop notifications. Pro pricing starts at $6.99/month, $29.99/year, or $49.99 lifetime. See Free vs Pro Differences for a full comparison.
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Sources & Further Reading
- Reddit Data API Terms — official rules for monitoring tools that scan Reddit content — Reddit, Inc. (accessed May 22, 2026)
- Reddit API documentation — public endpoints used for keyword scanning across subreddits — Reddit (accessed May 22, 2026)
Try Reddit Scout Pro Free
Start tracking competitor mentions on Reddit today. 3 keywords free, no credit card required. Upgrade to Pro for unlimited competitor tracking.
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