Series A B2B SaaS, 3-person SDR team, $4K MRR target each
The Challenge
SDRs were running 200+ cold emails/day with 1.4% reply rate and 0.3% meeting-booked rate. Quotas weren't being hit. Team had no Reddit or X social-selling motion. Leadership wanted to test 'social signals' but didn't have time to define the workflow.
The Approach
Set up Reddit Scout Pro with 18 keyword monitors across r/SaaS, r/sales, r/startups, r/smallbusiness, plus 4 niche industry subs. Threshold: only act on threads scoring 70+ intent. Each SDR was assigned 6 keywords and a target of 10 thread replies/day. Replies were value-first (specific advice, no CTA) followed by DM 24-48 hours later.
The Outcome
Within 60 days: 47 social-sourced meetings booked across the team vs 32 from cold email in the same period. Reply rate on the DM follow-ups: 38% (vs 1.4% cold). 11 closed-won in Q1 traced back to Reddit Scout. Team kept cold outreach but reduced volume by 40% to make time for social.