Solo founder, B2B SaaS for engineering managers, pre-PMF, 0 paying users
The Challenge
6 months post-launch with $0 MRR. Founder was tweeting daily, posting on LinkedIn, writing blog posts — but no users. ICP was 'engineering managers at 50-200 person companies' and there was no scalable way to identify and reach them. Needed a sub-$100/month channel that could produce 5-10 conversations per week.
The Approach
Set up Reddit Scout Pro with 14 keywords: 'engineering management tool', 'eng manager OKR', 'team retro template', plus 8 competitor names. Subreddits: r/ExperiencedDevs, r/cscareerquestions, r/managers, r/AskManagement. Filter: only act on threads scoring 65+ intent. Founder personally wrote 300-word helpful replies. No CTAs. Followed up 24h later with DM only if the thread author engaged with the public reply.
The Outcome
First paying customer in week 2 from a r/ExperiencedDevs thread. By month 3: 47 paying users at $39/mo ($1,833 MRR) entirely from Reddit. By month 6: $4,200 MRR. The founder never ran a single ad. Reddit Scout lifetime license cost recovered on the FIRST customer.