B2B SaaS growth lead, $400K ARR company, 2-person growth team, no paid ads budget
The Challenge
Company's X account had grown to 3,400 follows with a 1:1.8 follower-to-following ratio — looked spammy and hurt engagement. Engagement rate had fallen from 3.8% to 1.2% over 18 months. Algorithm visibility was tanking. Team had no budget for enterprise social management tools.
The Approach
Used X Unfollow Pro with a whitelist of 280 brand partners, customers, and industry leaders. Bio keyword filter to keep accounts with 'SaaS', 'engineering', 'startup', 'PM', 'design' in bio (kept relevant follows). Ran bulk unfollow on 200-300 actions per day to stay safely under platform limits. Took 12 days.
The Outcome
Following: 3,400 → 540 (target ratio achieved at 1:0.6). Engagement rate: 1.2% → 2.8% within 30 days, 3.6% within 60 days. Average impressions per post: 4.2K → 11.8K. Net-new follower growth: +127% MoM in the 90 days post-cleanup. Total tool cost: $49.99 lifetime.