DTC skincare brand, $80K MRR, Reddit-active customer base, founder + 1 marketer
The Challenge
Brand was getting periodically blindsided by viral Reddit threads — both positive (sudden spikes in traffic from r/SkincareAddiction reviews) and negative (a thread about a packaging change leak that took 4 days to surface). Founder needed real-time visibility into Reddit conversations across 8 skincare-relevant subreddits.
The Approach
Configured Reddit Scout Pro with 12 keywords: brand name + 4 product names + 7 competitor names + 'sensitive skin', 'fragrance free', 'reformulation'. Subreddits: r/SkincareAddiction, r/AsianBeauty, r/30PlusSkinCare, r/SkincareAddictionLux, r/SkincareScience, r/IndianSkincareAddicts, r/tretinoin, r/AusSkincare. Set intent threshold at 60+ for action.
The Outcome
Average time-to-mention: 4 days → 2 hours. Caught the packaging-change complaint thread within 90 minutes — founder personally replied with the reasoning + offered free samples to upset commenters. Thread sentiment shifted from negative to neutral within 24h. Brand also caught 3 'recommend X for sensitive skin?' threads that converted to $2,400+ in sales over 60 days.