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20+ Sales Prompts

ChatGPT Prompts for Sales That Help You Close More Deals

Discovery scripts, objection handlers, proposal templates, and follow-up sequences — everything a modern sales rep needs.

12 prompts|Updated March 2026

Sales is a human skill, but the preparation, scripting, and follow-up work around it can be systematized. These prompts handle the structural work — the research, the frameworks, the written touchpoints — so salespeople can spend more time in conversations and less time staring at blank CRM notes and email drafts. Each prompt is built around a real moment in the sales cycle.

1

Discovery Call Script

Write a discovery call script for a [Role, e.g. Account Executive] at [Company Name] selling [Product/Service] to [Target Prospect Role] at [Company Type].

Deal context:
- Typical deal size: [e.g. $10,000/yr]
- Sales cycle length: [e.g. 30-60 days]
- Common use case: [How customers typically use the product]
- Top 3 qualifying questions we need answered: [List them]

Script sections:
1. Opening (30 seconds): warm, non-robotic intro that establishes mutual benefit
2. Agenda setting: get buy-in on how the call will run
3. Discovery questions (8-10): open-ended, progressing from situation → problem → impact → need
4. Mini-demo or solution bridge (2 minutes): connect their answers to our capabilities
5. Next steps close: never end without a defined next action

Include branching paths for: 'I only have 15 minutes' and 'We already tried something like this.'
After the call, use the 'Meeting notes to CRM summary' prompt to log insights without spending 20 minutes on notes.
2

Objection Handling Playbook

Create a comprehensive objection handling playbook for [Product/Service] at [Price Point].

Our product: [Brief description of what it does and who it's for]
Typical buyer role: [Job title]

Build responses for these objections:
1. 'It's too expensive / we don't have budget'
2. 'We already use [Competitor Name]'
3. 'We need to think about it' / 'Can we circle back in Q3?'
4. 'We built something in-house / we can do this ourselves'
5. 'I need to get approval from [CEO/IT/Procurement]'
6. 'We're too busy to implement anything new right now'

For each objection:
- Root cause (what the prospect is really afraid of)
- Empathize + acknowledge (1 sentence, no defensive tone)
- Reframe or question (shifts the perspective)
- Proof point (stat, case study, or social proof)
- Suggested next step after handling the objection
Role-play each response with a colleague to find the ones that feel natural vs. scripted. Adjust accordingly.
3

Personalized Sales Email from LinkedIn Profile

Write a personalized cold sales email to [Prospect Name], [Job Title] at [Company Name], based on the following information about them:

LinkedIn/research notes:
[Paste relevant details: recent post, company news, career change, mutual connection, shared interest, etc.]

We're offering: [Product/Service — one sentence on the core benefit]
Relevance to them specifically: [Why this prospect specifically would benefit — not just their company]

Email requirements:
- Subject line: references something specific about them (not generic), under 8 words
- Opening: reference the specific thing you found (no 'I came across your profile')
- Body: 3-4 sentences max, no feature dump, lead with the outcome they'd care about
- CTA: one specific, low-friction ask (not 'let me know if you're interested')
- Total length: under 120 words

Also write a 1-sentence LinkedIn DM version of the same outreach.
4

Proposal / Pricing Presentation Narrative

Write the narrative copy for a sales proposal for [Prospect Company Name] from [Your Company Name].

Context:
- Prospect's stated problems: [List what they told you in discovery]
- Their key stakeholders: [Who will read this proposal]
- What we're proposing: [Solution description]
- Pricing option(s): [List tiers or packages]
- Timeline: [Implementation/delivery timeline]
- ROI or value estimate: [If you have one]

Proposal sections:
1. Executive summary (100 words): their problem, our solution, the outcome
2. Understanding your situation (150 words): proves we listened — mirrors their language
3. Our recommended solution (200 words): what we'll do and why
4. Investment summary (table + narrative): what each tier includes and why the recommended option fits them best
5. Expected outcomes: 3 measurable results they can expect
6. Next steps: 3 specific items with owners and dates
Use the prospect's exact words from discovery in the 'Understanding your situation' section — it's the highest-converting move in any proposal.
5

Follow-Up Sequence After Demo

Write a 4-email follow-up sequence for a prospect who attended a product demo for [Product Name] but hasn't responded in [Number of Days].

Demo context:
- Their main interest areas from the demo: [What they asked about or reacted positively to]
- Their stated objection or hesitation (if any): [What they said or didn't say]
- Next step we proposed in the demo: [What we asked for]
- Deal size: [Value]

Sequence design:
- Email 1 (Day 1 after demo): recap + value reinforcement + one question
- Email 2 (Day 5): a relevant case study or result that addresses their specific situation
- Email 3 (Day 10): remove friction — address the likely real objection directly
- Email 4 (Day 17): breakup email that creates urgency without desperation

For each email: subject line, body (under 150 words), and CTA.
6

Account Research Summary for a Sales Call

Prepare a pre-call research brief for a sales call with [Contact Name], [Title] at [Company Name].

Available information:
- Company website summary: [Paste or describe]
- LinkedIn profile summary: [Key career highlights, recent activity]
- Recent company news: [Any press releases, funding, product launches, job postings]
- Their industry: [Industry and any sector-specific challenges]
- Known tech stack or tools: [If applicable]

Deliver a 300-word brief covering:
1. Company snapshot (size, stage, recent momentum)
2. This contact's likely priorities given their role and recent activity
3. 2 personalization angles to open with
4. The business problem our product most likely solves for them
5. 3 specific discovery questions tailored to their situation
6. 1 risk: a concern or issue that might make this a difficult call to navigate
7

Cold Call Opening Scripts

Write 5 different cold call opening scripts for [Your Role] at [Company Name] calling [Prospect Role] at [Company Type].

Product: [What you sell — one benefit-focused sentence]
Common reason prospects buy: [What outcome they're usually trying to achieve]

For each script:
- Must survive the first 10 seconds (gets to the point before the prospect hangs up)
- Must immediately connect to a relevant outcome for that role
- Must ask for permission to continue (one yes before going further)
- No opener that starts with 'How are you today?'

Script styles to try:
1. Direct value hook
2. Referral/trigger event mention
3. Curiosity gap
4. Mutual connection name-drop
5. Surprising research-based opener

For each script, note the scenario it's best suited for.
8

Win/Loss Analysis from Sales Notes

Analyze the following sales notes from [X] won deals and [Y] lost deals for [Product Name] and identify patterns.

Won deal notes:
[Paste your notes, CRM entries, or summaries from deals that closed]

Lost deal notes:
[Paste your notes, CRM entries, or summaries from deals that were lost]

Provide:
1. Top 3 patterns in won deals (what consistently led to a close)
2. Top 3 patterns in lost deals (what consistently preceded a loss)
3. The most common moment in the cycle where deals die
4. The ICP characteristics that appear in won deals but not lost deals
5. 3 changes to the sales process or messaging that these patterns suggest
6. A scoring framework (5 signals) for qualifying future leads based on these findings
Run this quarterly with fresh data to keep your ICP definition and sales process calibrated to real outcomes.
9

Competitive Battle Card

Create a sales battle card for [Your Product] vs. [Competitor Name].

Your product strengths: [List 4-5]
Your product weaknesses: [Be honest — list 2-3]
Competitor's strengths: [List 4-5 based on what you know]
Competitor's known weaknesses: [List 3-4]
Common situations where prospects consider the competitor over us: [List scenarios]

Deliver a battle card with:
1. One-line positioning: why a prospect should choose us over them
2. Three 'trap questions' to ask that reveal the competitor's weaknesses naturally
3. Three FUD responses: how to neutralize competitor claims without attacking them directly
4. The deal scenarios where the competitor wins — and how to disqualify those prospects early
5. A sample response to: 'We're also looking at [Competitor]. Why should we choose you?'
10

Sales Deck Executive Summary Slide

Write the content for an executive summary slide for a sales deck presented to [Decision Maker Title] at [Company Type].

Context:
- Our solution: [Product/Service in plain English]
- Their current situation: [What the prospect is dealing with today]
- The gap: [What's costing them by not solving it — money, time, risk]
- Our proposed approach: [How we'd work together]
- Expected outcome: [Specific measurable result]
- Timeline to value: [How long to see results]
- Investment: [Price range or 'starting at X']

Write:
1. Slide headline (under 12 words — the insight, not the topic)
2. Three supporting bullet points (each under 15 words)
3. The one-sentence 'so what' that a CFO would care about
4. Suggested speaker notes (100 words) for the sales rep presenting this slide
11

Post-Sale Onboarding Kickoff Email

Write a kickoff email from [Account Manager/CSM Name] to [New Customer Name] at [Company] after they just signed up for [Product/Service].

Deal details:
- What they purchased: [Plan/tier/package]
- Their stated goal: [What they're trying to achieve with the product]
- Implementation timeline: [Key milestones and dates]
- Their key contacts: [Roles involved on their side]

Email goals:
- Confirm they made the right decision (prevent buyer's remorse)
- Establish what success looks like at [30/60/90] days
- Give them one action to take today (quick win)
- Set the tone for a proactive, results-focused relationship

Length: 200-250 words. Tone: confident, warm, forward-focused. No vague promises like 'we're excited to work with you' without specifics.
12

Reference Request Email to Happy Customer

Write an email from [Sales Rep/AM Name] to [Happy Customer Name], a satisfied customer of [Product Name], asking them to serve as a reference for a new prospect.

Context:
- Customer's success story: [Brief summary of the result they've achieved]
- Prospect they'd be talking to: [Industry/role/size — no name needed]
- What we're asking for: [A 15-minute call, a written testimonial, a case study]
- What's in it for the customer: [Acknowledge it's a favor — offer visibility, case study publication, a gift]

Email requirements:
- Under 150 words
- Lead with a genuine acknowledgment of their specific result
- Make the ask clear and specific (day/time suggestion if possible)
- Give them an easy out — don't pressure
- Include a draft of what they'd say on the call (makes it easier to say yes)
Always give the reference customer a 'cheat sheet' with the top 3 points you'd love them to make. They'll appreciate the preparation.

How to Use These Prompts

Sales prompts are most effective when you feed them real context from your actual deals: real objections you've heard, real prospect industries, real product differentiators. Generic inputs produce generic scripts that will sound scripted on calls and in emails. When using discovery or call scripts, treat the output as a preparation framework — internalize it before the call rather than reading it verbatim. The written pieces (proposals, emails, follow-ups) can be used more directly, with light personalization added before sending.

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