ChatGPT Prompts for Marketing That Actually Work

Write a complete campaign brief for [Campaign Name] by [Brand Name].

Campaign goal: [e.g. generate 500 trial signups, increase brand awareness in [Region]]
Target audience: [Describe in detail: demographics, psychographics, job/lifestyle]
Key message: [The single most important thing the audience should take away]
Proof points: [3 facts, stats, or stories that support the key message]
Call to action: [What should they do?]
Budget range: [Optional]
Timeline: [Start date – End date]
Channels: [e.g. paid social, email, influencer, OOH]

Deliver:
1. Campaign concept with a working title
2. Creative direction (visual tone, color palette, visual references)
3. Messaging matrix: headline, subhead, body copy for each channel
4. KPIs to measure success
5. 3 risks and mitigation strategies

Build a detailed audience persona for [Product/Service] targeting [Audience Segment].

Include:
- Demographics: age range, location, income, job title
- A day in their life (how the problem [Product] solves shows up)
- Information diet: where they consume content, who they follow, what they trust
- Buying triggers: what makes them start looking for a solution like ours
- Top 3 objections before purchasing
- Decision-making style: analytical/emotional, fast/deliberate, self-directed/needs social proof
- The exact Google search they'd type when they first realize they have this problem
- A quote they'd say to a colleague about finding our product

Write a positioning statement for [Brand/Product] using the classic format and then two modern alternatives.

Context:
- What we do: [Core function]
- For whom: [Primary audience]
- Key benefit: [Most important outcome]
- Unlike competitors: [Main alternative]
- Our differentiator: [What makes us different]

Format 1 (Classic): 'For [target audience] who [need/want], [Brand] is a [category] that [benefit], unlike [competitor] which [limitation].'

Format 2 (Narrative): A 2-sentence positioning for use in investor decks and About pages.

Format 3 (Brand promise): A single memorable line (under 10 words) the whole company could rally behind.

For each, explain the strategic trade-offs and who this positioning would resonate with most.

Create a 90-day go-to-market plan for [Product Name] launching on [Launch Date].

Product: [What it does and who it's for]
Primary market: [Geography/segment]
Pricing: [Price point and model]
Distribution: [How customers will buy/access it]
Existing assets: [e.g. email list of X, social following of Y, partnerships with Z]

Structure the plan by phase:
- Pre-launch (Weeks 1-4): buzz building, waitlist, influencer seeding
- Launch week: announcement, media, promotions
- Post-launch (Weeks 5-12): retention, referral, paid amplification

For each phase include: specific tactics, owner (by function), expected output, and success metric.

Build a 12-month marketing calendar for [Brand Name] in the [Industry] space.

Target audience: [Audience]
Key products/offers: [Product 1], [Product 2], [Product 3]
Channels: [e.g. email, social, paid, content]

For each month include:
- 1-2 seasonal or cultural moments relevant to our audience
- Recommended campaign theme
- Hero content piece (e.g. blog post, webinar, video)
- Email campaign focus
- Paid media recommendation
- One growth/acquisition initiative

Flag Q4 with extra detail since that's our peak season.
Note any months where we should reduce spend or hold back.

Write a complete value proposition framework for the landing page of [Product Name] targeting [Target Audience].

Product context:
- Core function: [What it does]
- Primary benefit: [Best outcome a user gets]
- Secondary benefits (2-3): [List them]
- Proof: [Testimonials, stats, logos you have]
- Price: [What it costs]

Deliver:
1. Hero headline (under 10 words, benefit-first)
2. Sub-headline (under 20 words, explains how)
3. 3 feature/benefit pairs for a feature grid
4. Social proof framing sentence
5. Primary CTA button text (action verb + outcome)
6. Secondary CTA for non-ready visitors

Then critique each element against the MECLABS conversion heuristic and flag the weakest one.

Write an influencer partnership brief for [Brand Name] collaborating with [Influencer Type, e.g. mid-tier fitness creators on YouTube].

Campaign objective: [Awareness / Conversions / Content creation]
Product to promote: [Product and its key benefit]
Target audience overlap: [What our audiences have in common]
Content guidelines:
- Tone: [e.g. authentic, not scripted]
- Key message to include: [Specific claim or offer]
- Restrictions: [What they must NOT say/show]
- Required disclosures: [e.g. #ad, #sponsored]
Deliverables: [e.g. 1 YouTube integration + 2 Instagram Stories]
Timeline: [Filming deadline, publish date]
Compensation model: [Flat fee / Commission / Product gifting]

Also write a 100-word outreach pitch we can send to the influencer.

Create a competitive positioning map for [Company Name] against these competitors: [Competitor 1], [Competitor 2], [Competitor 3].

Evaluate each company on these axes:
- Price: low / mid / premium
- Target user: SMB / Mid-market / Enterprise
- Product complexity: simple / moderate / complex
- Support model: self-serve / assisted / white-glove
- Primary differentiator: [ask ChatGPT to infer from public positioning]

Present this as a structured table.
Then identify: where is the clearest gap in the market that none of these players own?
Finally, recommend where [Company Name] should position to have the least competition and highest value perception.

Write an executive summary of our marketing performance for [Month, Year].

Data to include:
- Website traffic: [X visitors, Y% change MoM]
- Leads generated: [Number and source breakdown]
- Email metrics: [Open rate, CTR, unsubscribes]
- Paid ads: [Spend, CPC, conversions, ROAS]
- Social: [Follower growth, top post, engagement rate]
- Revenue influenced by marketing: [Amount]

Format the summary for a 5-minute executive read:
1. One-paragraph performance narrative (what went well, what didn't)
2. Top 3 wins with metrics
3. Top 2 areas for improvement with root cause
4. 3 recommended actions for next month

Tone: direct, data-driven, no fluff.

Create a brand messaging guide for [Brand Name].

Brand context:
- Mission: [What we're here to do]
- Vision: [What the world looks like if we succeed]
- Values (3-5): [List them]
- Audience: [Who we serve]
- Tone attributes (3-4 adjectives): [e.g. bold, clear, human, expert]

Deliver:
1. Brand story (150 words): origin, mission, and why it matters
2. Elevator pitch (30 seconds spoken)
3. Tagline options (5 variations)
4. Tone of voice: 3 'we are / we are not' contrasts
5. Example: rewrite this generic sentence in our brand voice: 'Our product helps you save time.'
6. Words to use vs. words to avoid list

Write a 5-email nurture sequence for new leads who downloaded [Lead Magnet] from [Brand Name].

Product we're ultimately selling: [Product/Service]
Lead's likely situation: [What problem they have, what stage of awareness]
Sequence goal: Move them from 'problem-aware' to 'solution-ready' over 2 weeks

For each email provide:
- Send timing (e.g. Day 0, Day 2, Day 5...)
- Subject line + preview text
- Email body (150-200 words)
- CTA

Email themes:
1. Welcome + deliver the lead magnet
2. Identify the core problem in depth
3. Introduce our solution (soft)
4. Social proof (case study or testimonial)
5. Direct offer with urgency

Write a PR pitch email for the launch of [Product Name] by [Company Name], targeting journalists at [Publication Type, e.g. tech blogs, marketing industry press].

Launch context:
- What's new: [Product description]
- Why it matters now: [Market trend or problem it addresses]
- Stats or proof: [Any data, beta users, or results]
- Spokesperson available: [Name, Title]
- Exclusive offer for media: [e.g. early access, exclusive demo, data set]

Write:
1. Email subject line (intriguing, under 60 chars)
2. Email body (under 200 words): hook, news, why the reader's audience cares, ask
3. One-paragraph company boilerplate for the bottom

Avoid: buzzwords like 'revolutionary' or 'disruptive', hyperbole without data.