Analyze Your Instagram Audience in Google Sheets

Open Instagram Followers Exporter Pro while logged into your Instagram account:

1. Click the extension icon to open the panel
2. Navigate to your Instagram profile page — the extension will detect your followers list automatically
3. Wait for the extension to finish loading all followers (for large accounts this may take several minutes)
4. Click Export CSV to download your followers data

The export includes username, display name, follower count, following count, bio, post count, and whether the account is verified — sufficient data for meaningful audience analysis.

Create a new Google Sheets file named Instagram Audience Analysis. Import your CSV:

1. Go to File → Import → Upload
2. Select your exported CSV file
3. Set separator type to Comma and click Import data

After import, freeze the header row (View → Freeze → 1 row) and auto-resize columns (select all with Ctrl+A, then right-click any column header → Resize columns → Fit to data) to make the sheet readable. Save the tab with the export date as its name for historical reference.

Add a helper column to classify each follower by influence tier based on their follower count. In the first empty column after your imported data, add this formula in row 2 and fill down:

=IF(D2>=500000,"Celebrity",IF(D2>=100000,"Mega",IF(D2>=10000,"Macro",IF(D2>=1000,"Micro",IF(D2>=100,"Nano","Casual")))))

Where D is the follower count column. This formula creates the Instagram-standard 5-tier classification. Use Data → Create a filter to filter and sort by tier, then sort each tier by follower count descending to see your most valuable followers at the top of each category.

Create a Dashboard sheet to aggregate metrics across monthly exports. Set up columns:

• Month
• Total Followers — =COUNTA('2026-03'!A2:A)
• Verified Followers — =COUNTIF('2026-03'!G2:G,TRUE)
• Micro+ Followers — count with followers ≥ 1,000
• Avg Follower Count — =AVERAGE('2026-03'!D2:D)
• Month-over-Month Growth — =B3-B2

Insert a Line chart tracking Total Followers and Avg Follower Count over time. The average follower count metric tells you whether new followers are matching the quality of your existing audience or diluting it.

Filter your followers sheet to extract accounts worth direct engagement or collaboration:

1. Filter: Tier = Micro, Macro, or Mega
2. Sort by follower count descending
3. Copy results to a new sheet called Outreach Targets
4. Add columns: Outreach Status (Not started / DM sent / Replied / Collaborated), Content Niche, Collaboration Ideas, Last Contacted

Work through this list methodically — start with Micro-tier accounts (1,000–10,000 followers) who are in your niche. They have engaged audiences and are far more likely to respond than Mega accounts.