Skip to main content
PlugMonkey
Updated Feb 2026

How to Find High-Intent Reddit Leads for SaaS

Reddit is full of people actively asking for solutions to problems your SaaS product solves. Learn how to find them, score their intent, and engage naturally — without spamming.

Intermediate
15 minutes
7 steps

Before You Start

  • Google Chrome browser (desktop)
  • Reddit Scout Pro installed from the Chrome Web Store
  • A clear understanding of your SaaS product's target audience and their pain points
  • A list of competitor names and problem-related keywords
1

Define your keyword strategy: product, competitors, and pain points

Before opening the tool, create three keyword lists. Product keywords: your product name, brand variations, and common misspellings. Competitor keywords: names of direct competitors and their products (e.g., 'Ahrefs', 'SEMrush', 'Moz'). Pain point keywords: phrases people use when describing the problem your product solves (e.g., 'need a better SEO tool', 'looking for keyword tracker', 'tired of manual rank checking'). Pain point keywords generate the highest-value leads because these users are actively seeking a solution.
Pro Tip

The most valuable keywords are specific pain point phrases, not generic terms. 'Need help with Twitter unfollowing' is much more valuable than just 'Twitter'. Think about what your ideal customer would type into a Reddit search bar when looking for a solution.

Keyword strategy worksheet with three columns: Product, Competitors, Pain Points

Screenshot a simple document or notes showing three columns of keywords organized by category: product names, competitor names, and pain point phrases. Show 3-5 examples in each column.

2

Set up keyword monitoring in Reddit Scout Pro

Install Reddit Scout Pro if you have not already, then navigate to reddit.com and open the Scout panel. Add your keywords from all three categories. The extension monitors posts and comments across Reddit for exact and partial keyword matches. Each keyword generates separate results, so you can track which keyword categories produce the best leads.

Reddit Scout Pro keyword panel with product, competitor, and pain point terms added

Screenshot the Scout panel keyword section with several keywords entered from different categories. Show the keyword count and the Scan button.

3

Create targeted subreddit groups

Create Subreddit Groups organized by audience type. For a SaaS product, consider groups like: "Target Audience" — subreddits where your ideal customers hang out (e.g., r/SaaS, r/startups, r/Entrepreneur for B2B tools). "Industry Specific" — niche subreddits related to your product category (e.g., r/SEO, r/content_marketing, r/socialmedia for marketing tools). "Competitor Communities" — subreddits where competitor users discuss alternatives. Assign relevant keywords to each group for focused monitoring.

Subreddit groups organized by audience type for SaaS lead generation

Screenshot showing three subreddit groups with descriptive names, each containing 3-5 relevant subreddits. Show the different keyword assignments per group.

4

Review intent categories and understand the scoring

Reddit Scout Pro automatically categorizes every matched post or comment into intent categories: Solution Request — actively looking for a tool or solution (highest value). Money Talk — discussing pricing, budgets, or willingness to pay. Pain Point — expressing frustration with current tools or processes. Comparison — comparing tools or asking for recommendations. Recommendation — asking or giving advice about tools in your category. Each result receives a score from 0-100 based on category weight, recency, engagement, and detail level. Focus on results scoring 50+ for the best lead quality.

Intent categories breakdown showing color-coded categories and score ranges

Screenshot the dashboard showing results with different intent category badges (Solution Request in green, Money Talk in yellow, Pain Point in red, etc.) and their associated scores.

5

Filter for high-intent leads (score 50+)

In the dashboard, filter results by score to focus on high-intent conversations. Results scoring 50-70 are worth monitoring. Results scoring 70-100 are hot leads that deserve immediate attention. Common high-intent patterns include: "Can anyone recommend a [your category] tool?", "We are switching from [competitor] because...", "Budget approved, need a [your category] by Friday", and "Has anyone tried [competitor]? Looking for alternatives."
Pro Tip

Sort by score descending to see the hottest leads first. Then sort by recency to find conversations that are still active — responding to a 3-hour-old post is much more effective than commenting on a 3-day-old thread.

Dashboard filtered to show only results with score 50+ sorted by recency

Screenshot the dashboard with the score filter active (50+), showing high-scoring results with their titles, subreddits, categories, and scores. Show a few results with compelling titles.

6

Engage naturally — respond as a helpful community member

When you find a high-intent conversation, click through to the Reddit post and engage as a genuine, helpful community member. The golden rule: lead with value, not your product. Answer the person's question thoroughly, share relevant experience, and mention your product only if it genuinely solves their specific problem. A good response template: acknowledge their problem, share your experience with it, provide a solution (which may include your product), and offer to answer follow-up questions. Never copy-paste promotional messages.
Important

Reddit communities aggressively downvote obvious marketing. If your comment reads like an advertisement, you will get downvoted, reported, and possibly banned from the subreddit. Focus on being genuinely helpful — the product mention should feel natural, not forced. Many of your best leads will come from conversations where you never mention your product at all but your profile links to it.

Example of a natural, helpful Reddit comment that mentions a product organically

Screenshot a well-written Reddit comment that answers a question helpfully, shares personal experience, and naturally mentions a tool as part of the solution. Annotate the structure: empathy, experience, solution, offer to help.

7

Save leads, add notes, and export to your CRM

After engaging with a high-intent conversation, save it in Reddit Scout Pro with notes about your response, the user's specific need, and any follow-up actions. Tag leads by stage (e.g., "responded", "interested", "demo scheduled", "converted"). Use the CSV Export feature weekly to transfer your leads into your CRM. The export includes: post URL, subreddit, intent category, score, your notes, tags, and timestamps — everything your sales team needs for follow-up.
Pro Tip

Track your conversion rate by lead source. Over time, you will learn which subreddits, keyword categories, and intent scores produce the highest-converting leads. Use this data to refine your keyword strategy and focus your engagement time on the most productive conversations.

Saved leads in the dashboard with notes, tags, and CRM export

Screenshot the Leads tab showing several saved leads with notes, status tags (responded, interested), and the CSV Export button. Show one lead expanded with detailed notes.

Summary

Reddit is one of the best channels for SaaS lead generation because users openly discuss their problems, compare tools, and ask for recommendations. Reddit Scout Pro automates the discovery process by monitoring keywords, categorizing conversations by buyer intent, and scoring results for prioritization. The key to success is a three-part keyword strategy (product names, competitor names, and pain point phrases) combined with natural, value-first engagement. Never spam. Always lead with helpfulness. The best SaaS founders on Reddit build reputation through genuine participation — their products get mentioned because they are genuinely helpful, not because they are marketing. Set up weekly export routines to move leads into your CRM and track conversion rates to continuously improve your keyword strategy.

Need More Help?

Get personalized AI assistance with additional tips and troubleshooting.

Ask ChatGPT(opens in new tab)Ask Perplexity(opens in new tab)Ask Claude(opens in new tab)

AI responses are generated independently and may vary

Related Guides

How to Monitor Reddit for Brand Mentions in 2026

Frequently Asked Questions

Turn Reddit Conversations Into SaaS Leads

Reddit Scout Pro finds high-intent conversations, scores them by buyer intent, and alerts you when leads appear. Free to install.

Install Free — Chrome Web Store(opens in new tab)Learn More

Ready to Get Started?

Install Reddit Scout Pro free from the Chrome Web Store. No credit card required.

Install Free — Chrome Web Store(opens in new tab)View All Guides