Can Reddit Scout Pro Track Competitor Keywords?

Reddit is one of the few platforms where people give brutally honest opinions about products. Unlike review sites where companies can influence ratings, Reddit discussions are community-driven and unfiltered. When someone complains about a competitor on Reddit, that is a genuine pain point — and potentially a sales opportunity for you. Monitoring competitor keywords lets you track product sentiment, identify feature gaps, discover switching triggers, and find conversations where people are actively looking for alternatives. See our guide on using Reddit as a competitive intelligence engine for a deeper strategy overview.

To track competitors, add their brand and product names as monitored keywords in Reddit Scout Pro. Be thorough — people misspell brand names, use abbreviations, and reference products in unexpected ways.

Not every mention of a competitor is useful. Someone casually naming a tool in a list is different from someone asking for alternatives because of a specific frustration. Reddit Scout Pro's 0-100 intent scoring and 6 intent categories help you filter the noise. Focus on mentions categorized as Solution Request (someone looking for alternatives), Pain Point (someone frustrated with the competitor), or Comparison (someone weighing options). These are the highest-value conversations for competitive intelligence. See How Accurate Is Reddit Scout Pro's Intent Scoring? for details on how scoring works.

With a Pro subscription, you can export all captured competitor mentions to CSV for further analysis. This is useful for building competitive analysis reports, tracking sentiment trends over time, feeding data into your CRM, or sharing insights with your product and marketing teams. The export includes the post or comment text, subreddit, intent category, intent score, URL, and timestamp.

The free tier of Reddit Scout Pro allows up to 3 monitored keywords with basic intent categorization and 25 matches per scan. If you are tracking both your own brand and competitors, you will likely need more than 3 keywords. The Pro tier unlocks unlimited keywords, full intent scoring, advanced filtering, CSV export, and desktop notifications. Pro pricing starts at $6.99/month, $29.99/year, or $49.99 lifetime. See Free vs Pro Differences for a full comparison.